Today is ‘Get to know your customer day’ – you may think you know your customers, but how well do you really know them?
Who are your customers?
How many do you have? How old are they? Where do they live? Are they mostly female or male?
You’ll probably find that some customers have similar profiles, so group them together and create a ‘persona’ (a typical customer) for each group.
Give each ‘persona’ a name, find a representative picture, write down their age, what job do they do? Where do they work? Where do they live? What are their interests? Why do they need your product or service?
You can use these to focus your copy writing and marketing campaigns, so that you’re speaking their language.
How do your customers interact with your business?
Use all the information you already have, so find out how your customers have found you, what have they bought? How much money do they spend? How often do they come back? How do they use your website? What do they do on your social media channels? (look at the reports in Facebook and Twitter etc)
Ask your customers – what’s working well? What could you do better?
Don’t be afraid to ask!
Take them on a journey
There are customers who you haven’t met yet, there are customers who know you – but you don’t know them (yet), and there are your existing customers.
The customer lifecycle runs through from convincing them to be your customer (acquisition), to retaining their interest and getting them to go beyond making just a single purchase, and keep coming back for more.
Make sure you are giving the best experience possible in all parts of their journey with you – so review each stage and make sure you have a plan for how you’re going to keep them. Look at improving your processes, not just your products.
Get to Know Your Customers Day falls on the third Thursday of the beginning of each quarter (January, April, July and October) so keep building those relationships!